There are a lot of different changes that have happened in the packaging industry. These trends are worth checking out, as they can be pretty interesting, and will help you grow your business. Here are the top packaging trends for you to check out, what they are, and why they’re so important for you to know about, especially if you’re trying to ensure that you have the best packaging possible for the job.
Ecommerce Triumphs
The first major difference compared to even the 2000s and early 2010s, is the ecommerce, and how it’s thrived. With more closures of different shopping centers and with the pandemic still a major problem for people, a lot of businesses have to move to online in order to generate profits. This is a varied but profitable part of this, with packaging playing a vital part in the loyalty of customers. This unboxing is a huge part of the experience of customers, with major elements being that they’re essential, functional, but also personalized.
One example of this is the cardboard rollover lid box that’s hinged. It’s robust, but also really aesthetic, and because of this, it looks good and distinctive in plenty of instances.
Being Sustainable
You’ve probably seen this with a lot of different people, including Greta Thunberg and the like. Sustainability is something that exists in all parts of the world, where different choices are based on the materials and the environment that’s there. you don’t have to worry about polystyrene and plastic as much, and now, you’re offering materials that will satisfy these groups. As a business, you need to make sure that you have this in place, as it’ll satisfy everyone in all sorts of demographics and sectors as well.
Interactive Packaging
This is a unique one. This is a new type of process, but a lot of businesses are starting to use this. gone are the days of just having some sort of product reference, but instead, you literally make your packaging a tool for marketing, involving the person that’s there in an experience that’s immersive and multi-channel in a lot of cases.
Augmented reality is something that’s pretty cool, and by simply just shooting the packaging with a phone, a person can look at the product that’s there, and also some other information and the like.
QR codes have become a huge part of this, and you can start to transfer this to a QR code that brings them to competitions, and even social media pages, and it offers further interactions with brands.
Delivering Food
With the pandemic still a thing, a lot of people don’t want to go out and sit in restaurants. The delivery of food has become a great way to get food to people, and even in places with no restrictions, people still use this, as it offers new ways for you to reach these clients. It’s great for a lot of people who want to have their package properly warmed up, and in a way that offers the ideal conditions for storage, and in a way so that the packaging doesn’t become too difficult or bulky. You can get some packs that are compact, easy to stack, and even help with the transport. You can also get them recycled or even compostable, and this is a great way to ensure that the food quality is good.
If you’re looking for new packaging trends, this is it, and through this, you’ll be able to find new trends and use them for your packaging needs, and bring them to newer customers whenever you want to do today!
Mailers Business 