The Impact Of Product Packaging On Your Customers

Companies working in the e-commerce industry have to pay special attention to packaging and shipping processes as these are the only ways to get their products in the hands of their customers. The fundamental purpose of packaging to get transport a product from point A to B.

E-commerce companies, however, have to ensure a lasting impression on their customers, and it necessitates using packaging as a way to improve customer experience. Since the only point of interaction between an e-commerce company and a customer is product delivery, brands have to make sure that they use this opportunity to the fullest. That is why a quality unboxing experience is quite a necessary element to consider for brands.

What is an unboxing experience?

An unboxing experience is more than just taking the product out of a box. Customers look for a positive experience when they retrieve a product from a box they receive. If you are an e-commerce store, you may already have the idea of how necessary it is for your brand to make an impact when your product reaches the consumer’s doorstep. That is because the product delivery is the only time when they get your touch your product. It is an entirely different experience compared to retail shopping.

You may wonder if the time between receiving the box and using the product for the first time truly matters. You can notice the popularity of unboxing videos to get an idea.

Why is creating an unboxing experience is necessary?

Although e-commerce companies do not have a storefront, they cannot use it as an excuse for the failure to provide a positive consumer experience. A product packaging has multiple large surfaces that can hold brand messages, business logos, and many other branding elements. The unboxing experience is more than the designing of the outer packaging. The inside of the box also holds a significant branding value. Packaging supplies such as tissue paper, packaging inserts, and wraps can convey brand messages and improve customer experience in many different ways. Arranging all these elements strategically can make your product and its packaging the picture-perfect elements. They will likely tell their friends about your product. Another benefit of packaging your product strategically is a reduced product return rate.

Upgrading touch-points to improve unboxing experience

If you are an e-commerce brand, you must know that improving the unboxing experience is no longer a luxury. If you want to stay in the competition, you have to make sure that your customers remember your brand as quality service. A pleasant unboxing experience is a critical part of this process. Packaging supplies that you can use to improve the unboxing experience include a fully customized packaging box, branded tissue paper, filters, and even packing tape.

If you are not sure where to begin, you may want to speak to your packaging vendor. Tell them about your marketing requirements and desired customer experience. They will put forward several suitable packaging solutions.